Talking Retirement

Marketing Trends Indicate More Power for You in the Workplace

I just read an interesting article, Experts Predict Top Trends in Marketing to Baby Boomers in 2007, that reports the trends marketers see based on Boomers entering their retirement years. The first one really caught my eye because it points to you, the older worker, will have the power to make your job more suitable to your needs as you age. Here’s an excerpt from the article.

Gail Sheehy warns that companies will need to shift their management models to retain their boomer employees, or risk a dangerous loss of institutional knowledge and sudden reduction in their work force.  She also encourages boomers to use this situation to create the work experience they desire.

“There is a hidden brain drain in the American work force,” she says.  “Corporate America is beginning to wake up to a seismic demographic change.  If it lets boomers retire early or drop off the radar, corporations won’t have the people power to remain competitive in a global marketplace.  The rate of growth in the U.S. work force will fall drastically over the next 20 years.  This change offers a golden opportunity for skilled boomers to reverse age bias and transform the corporate model to suit their needs to continue working for meaning & money.” (emphasis added)

There are 4 more trends in the story, but I’ll let you discover those for yourself. Read the entire article here.